Wednesday, April 6, 2011

Domino's obituary

Blog post #4: Domino’s obituary. Imagine Domino’s was a person, and that person died. Write an obituary for Domino’s. Answer these three questions in your obituary: ·     What killed Domino’s?
·     What was Domino’s about to do / working on when it died?
·     Who or what will replace Domino’s, and why?
Also consider writing about Dominos’ place in the world, who Domino’s spent time with and why, who would miss Domino’s the most.



(In the interests of time, I am writing this obituary somewhat prematurely, since I plan to order this afternoon.)


Domino's has died, after a long battle with arteriosclerosis from high cholesterol intake, congestive heart failure from extremely high sodium intake and diabetes, brought on and worsened by excess calorie consumption (in particular the chocolate lava cakes).  
Sadly, in a time when consumers sought more healthy options, Domino's appeared to be  trying to bring about some change through menu options like pasta and sandwiches.  But even these were plagued with the same characteristics that marked their pizza throughout the years.  Offering fresh vegetables as toppings did little to offset the overall lack of healthy menu options.
Beloved for their consistently good tasting foods, they just did not offer flexible options or a focus on healthy eating that has enabled the rise of chains like Subway.  In many areas, local pizza restaurants offer options such as salads, as well as good tasting pizza, pasta and sandwiches that are less expensive than Domino's foods.
Domino's will be missed by consumers who valued good tasting, consistent meal options over concerns such as healthy options and variety.  Some comfort can be taken in the continued existence of longtime Domino's rival Pizza Hut, although it is questionable that they offer the same quality of foods. ( Although plagued by many of the same health problems, Pizza Hut is somewhat less expensive and does offer salad bars at the eat -in locations).





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